Rolls-Royce has formally introduced the identify of its new giant hatchback car that will likely be designed to journey off-road in addition to on pavement. Will probably be known as the Cullinan.
However Rolls-Royce would like that you do not name it an SUV.
Rolls-Royce refers to it, merely, as a high-sided automotive. The Cullinan is known as after the most important flawless diamond ever discovered. Weighing practically 1.5 kilos, the Cullinan diamond was uncovered in South Africa in 1905 and, as we speak, is owned by Queen Elizabeth.
The Culllinan identify just isn’t solely new for this car, The Rolls-Royce SUV — as a result of, actually, that is what it’s — has been known as “Challenge Cullinan” since shortly after its development was announced three years ago.
“It’s the most becoming identify for our extraordinary new product,” Rolls-Royce CEO Torsten Müller-Ötvös mentioned in an announcement. “Cullinan is a motor automotive of such readability of goal, such flawless high quality and preciousness, and such presence that it recalibrates the dimensions and chance of true luxurious.”
Rolls-Royce has been testing the Cullinan in varied places all over the world, the automaker mentioned, together with African deserts, North American canyons and arctic snows.
The Cullinan is only one of many ultra-luxury SUVs which might be both in growth or already in the marketplace. Bentley currently offers the Bentayga, whereas Lamborghini recently began production of the Urus, which it invoice as the primary “tremendous SUV.” Lamborghini expects promote at the very least as many Uruses because it now sells of its sports activities automotive fashions mixed.
SUVs, which now are available all kinds of shapes, sizes and kinds, are the quickest rising section of the automotive market. In the USA, SUV gross sales surpassed conventional automotive gross sales years in the past.
The Cullinan will share a lot of its engineering with the brand new Rolls-Royce Phantom full-size sedan. That car was designed with a brand new “engineering structure” created particularly for Rolls-Royce automobiles, distinct from different merchandise made by guardian firm BMW. Sooner or later, different new Rolls-Royces may even share that primary engineering design.
Rolls-Royce additionally launched pictures of the car, lined in an elaborate black-and-white shade scheme to considerably obscure particulars of its design. Will probably be proven to the general public, with out camouflage, a while this 12 months.
CNNMoney (New York) First revealed February 13, 2018: 4:54 PM ET